Best Area Overall
Myeongdong is the easiest first-time Seoul base because it is central, convenient, and close to shopping, food, and transport. It is not the most local-feeling area, but it makes short trips simple. If you want a low-stress first visit, Myeongdong remains a safe answer.
Best Areas by Style
Hongdae is better for younger travelers, cafes, music, and nightlife. Gangnam is polished, modern, and better for shopping or business-style stays, but it sits farther from some historic sights. Jongno and Insadong are better for palaces, traditional streets, and older Seoul atmosphere. Seoul Station is practical for trains and airport access.
Subway Access Matters
Seoul's subway system is excellent, but station location matters. A hotel close to a useful line can save time every day. Forum travelers often recommend checking the actual walking route to the station and whether transfers are simple for your planned sights.
Simple Pick
Choose Myeongdong for convenience, Hongdae for nightlife, Jongno or Insadong for culture, Gangnam for modern Seoul, and Seoul Station for transport. If you stay four nights or fewer, avoid switching hotels inside Seoul. Pick one base and learn the area well.